I always hear about people laughing at call center agents and the BPO industry in general. They say it’s full of lazy, incompetent, try-hard sweatshop laborers. Often, the stories I hear about call center agents involve them showing off their newfound ability to mouth off in English by having loud conversations in jeepneys, and altercations in places like coffee shops and fast-food restaurants, where, of course, the call center agent is the pretentious wannabe yelling at staff in their fake midwestern accent. They earn the ire of doctors for their sorry attempts at faking their way towards a medical certificate. And of course, call center agents have always been the butt of jokes by licensed professionals and the so-called intellectual elite who view the BPO industry as a bastion of incompetence.
I don’t blame them. The BPO industry is full of people who come from all walks of life, and this includes those who tend to be sneered at as being undesirable, primarily because the barrier to entry is quite low. For most call center jobs, the only requirement is that you must be able to read, speak, and write in business-grade English (which doesn’t really take much to do). This results in the industry becoming a hodgepodge of people who hail from practically all backgrounds, but mostly from the hoi polloi, the unwashed masses, the plebs, since, after all, they do make up the majority of our population. True, there are those who come from the A’s, B’s, and C’s, those who come from prestigious schools like UP, Ateneo, and DLSU, and there are those who come in or eventually emerge as lawyers, engineers, artists, and such. But most of the people you will find in the BPO industry are who the news would usually refer to as being part of the masa, people who can only be passionate about survival and nothing else. Call centers are full of socially immobile people who either can’t land a better job because their meager capacity can’t afford them the kind of education that they desire, or whose eclectic interests and personalities do not align with any particular profession that our current society would consider noteworthy.
So to me, it wouldn’t be a surprise if you meet a call center agent who doesn’t have enough cultural capital to carry themselves in a manner that won’t end up being seen as jologs by those coming from the upper echelons of society.
But then again, who can blame call center agents for trying hard? Indeed, to survive is to try hard. And that is exactly what they are doing: they are doing their best to survive, with their dignity intact as much as possible.
And what better way to keep their dignity intact than by being a reflection of society’s ideals? Especially those of the rich and entitled who insult and disparage those whom they consider of lower status. The media seem to think so; their primetime telenovelas are rife with portrayals of rich old women slapping each other and calling each other names. So why not imitate the elitist assholes by being fake elitist assholes themselves?
That, or maybe being an elitist asshole isn’t exclusive to any particular social strata or industry. Painting all call center agents with one brush isn’t just uneducated stereotyping, it’s also unfair to the vast majority who carry themselves with decency and pride.
At the end of the day, the BPO industry is not a caricature of incompetence but a mirror of Philippine society itself: messy, diverse, unequal, but always pushing forward. If call center agents are trying hard, it’s because survival in this country demands it. And if they’re mocked for that, perhaps the joke says less about them and more about us.